This 2008 picture book is being re-released. If you missed it the first time around you definitely should check it out. The whole thing is so colorful. Staake's illustrations are very interesting and I love all the various people. This is a great story on many levels, but the message that sometimes less is more definitely seems to be the main focus. This one is also good for looking at competition. Even high school teachers and librarians could use this in classes that talk about marketing and business. Great book to add to the collection for any level. AND - the end papers are incredible.